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I work with artists, creative founders and brands to grow visibility and income through coaching, strategy and community, without waiting to be chosen.
Get paid, seen, and celebrated for the art you love creating.
Art is abundance
you're in the right place
Whether you want to build a consistent studio practice or grow your business, you are in exactly the right place.
Become the artist of your life
A note from the studio:
For companies and teams working with artists and creatives. Strategy, speaking and workshops, and partnerships, shaped around your goals.
Brands & Businesses
For artists and creative founders who want focused support. One session for one big question, or ninety days of private mentorship by application.
Mentorship & Sessions
Choose your path:
Painter, master coach, founder of Create! Magazine, podcast host
You do not need to hustle harder or chase external validation. You just need to fall in love with your practice, build self trust, get a clear strategy, and create a brand that encompasses all you are. When you do, gallery partnerships, serious collectors, clients and brand collaborations become the inevitable result.
Fifteen years of painting. A decade of Create! Magazine. Daily studio practice. These are the foundations that taught me how to cut through the noise.
I'm Ekaterina Popova, artist, writer, and founder
hello there.
- Victoria Fry, founder of the Visionary Art Collective
She helped me see a bigger vision for my life.
Kat believed in my vision before I understood it myself.
Over a million downloads and 400+ episodes of honest conversations with artists, art world leaders, and creators about building a sustainable creative career.
Podcast
the Create!
Discover our international print publication and my books, all dedicated to helping you grow your career and business, and magazines celebrating the work of contemporary artists around the globe.
Magazine & books
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Join me on Substack for weekly essays, career tips, and longer-form reflections on the creative life.
The Substack
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A free weekly open house for artists. Bring your questions, get a look inside Create! Collective, and find out which program fits where you are headed.
The Collective Coffee House
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Join a global community of creatives building lives of purpose and beauty. Subscribe for insider tips, studio stories, and early access to upcoming programs and art releases.
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