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What if your creativity is the path to an abundant life?
EKATERINA POPOVA PRIVATE MENTORSHIP
Mentorship for creatives who want to experience more abundance while doing what they love. Work with me and learn to use your gifts and passion to build a dream creative business.
For multi-passionate artists who want to create more abundance using their gifts and talents.
You have a big dream, not just for your own life, but for the world around you. You're not afraid to roll up your sleeves and get things done. You want a life that feels balanced and healthy, not just one that looks impressive from the outside. You're ready to commit, share your work, and start getting paid for your talent and experience.
- Victoria Fry, Artist and Founder of the Visionary Art Collective
Kind words
- VICTORIA FRY
Working with Kat truly changed the trajectory of my life and career. I began in the gallery world while earning my degree at the School of Visual Arts, but ultimately transitioned into education because I knew I was a teacher at heart. As I became more established as an educator, though, I slowly lost sight of another dream I had always carried with me: opening my own gallery, curating exhibitions, and supporting fellow artists.
When I connected with Kat, I was teaching and writing a blog dedicated to sharing the stories of emerging and under-recognized artists, but I knew there was something more I wanted to build. Through her 1:1 coaching, she helped me see that I didn’t have to choose between being an educator and being part of the gallery world. I could bring those parts of myself together and create something entirely my own.
Kat believed in my vision before I fully understood what it could become. With her guidance, I began developing educational programs for artists, building my own business, and eventually realizing my longtime dream of opening a gallery in New York City.
Her coaching was genuinely transformative. I was once on a career path where my growth, both creatively and financially, had a ceiling. Today, I’ve built a business and career far beyond what I could have imagined then, allowing me to be an educator, entrepreneur, and gallery director while supporting thousands of artists along the way. I’ll always be grateful to Kat for helping me see a bigger vision for my life and giving me the confidence to pursue it.
A mentor to see your blind spots, excavate your gifts, and keep you accountable to take action.
Mentorship and Accountability
Voice notes and messages to support you during business hours, including questions, drafts, wins, and wobbles. You don't wait two weeks to get unstuck and get support.
A direct line to me between calls
My signature course on mindset, personal brand, and soulful selling will be available in fall 2026 with founding access. The course is the foundation; working with me is the deep transformational program
Artist of Your Life, included
Deep, unhurried strategy sessions. every other week. We begin with the Ecosystem Session: mapping everything you've made, the audience, the offers, and the half-finished ideas, and finding where the money is already hiding. Every call after builds from there.
6 biweekly coaching calls
90 days. Built around your vision and potential.
Hi! I'm Ekaterina Popova, Kat. I came to this country as a teen, went to art school, and did everything right, like a good kid, but in the end was handed the usual script: get the New York gallery, keep your prices mysterious, and never, ever admit you want to make money.
Over time, I tore up that script. I built Create! Magazine from my kitchen table, grew a podcast to over a million downloads, co-published two bestselling books, and built a multi-six-figure business while painting from a home I love. Not the life I was told to want—the one I designed.
That's what I do with my clients: we take the platform and idea you've already built and turn them into a business that funds the life you actually want, without pretending to be someone you're not to do it.
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A mentor who's built it. Blind spots named, gifts excavated, decisions made faster, with someone who's done this from the ground up, twice.
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Visibility in your real voice. The opinions you've been sitting on are the strategy. We test the messaging, then scale what lands.
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An ecosystem, not a pile of projects. Your art, platforms like a podcast, newsletter, Substack, socials, every channel finally pointing at one thing people can buy.
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Your offer, priced like you mean it. What you sell, to whom, at what price, and the sales flow that makes it repeatable instead of a lucky month.
What we work on
You're ready to be visible as yourself, opinions included.
This is for you if:
You're a creative, artist, writer, podcaster, designer, creative founder, with a real body of work.
You have a clear goal for the next 90 days, launch the offer, raise the prices, finally monetize the platform.
People are already paying attention: a following, a newsletter, a podcast, a client base. The audience exists, the income hasn't caught up.
It’s probably not for you if:
You're just getting started. I built Artist of Your Life for exactly where you are, start there, and I'll meet you inside.
You want an audience before you've decided what it's for.
You're looking for someone to run your business for you, this is mentorship, not an agency.
Access to my new signature program
Access to my new signature program
6 biweekly coaching calls (90-minutes)
Direct voice note and message access between calls, weekdays
Pay in Full
90 days of private mentorship
6 biweekly coaching calls (90-minutes)
Direct voice note and message access between calls, weekdays
Payment Plan
90 days of private mentorship
The founding round.
3 Spots Open
Three spots. Three creatives. Let's build together!
Take advantage of this special pricing
The founding investment is $5,000, pay in full, or two payments of $2,600. Three spots. When they're filled, this program returns to $10,000.
Join the founding round.
Kind words
- SARA GLUPKER
"Working with Ekaterina Popova as my coach has been a life-changing experience and truly a game-changer for my art career.I recently was paid the highest amount I have ever been paid for a large painting and I couldn't have done this without Kat's encouragement and guidance. She helped me overcome any fears and doubts and she showed me how to honor my creative worth. With this, I developed a price system for my work that is sustainable and supports me and my family. More importantly, Kat also helped me heal some inner wounds, make major mindset shifts, and helped me create my podcast. Although this was a couple years ago, the love, guidance, and supportI received from Kat is helping me continue to take my art career to new heights. I am so thankful I listened to my heart and made this investment to work with Kat."
For the creatives who refuse to choose between their highest work and the life they want.
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A short application, then a private call. No pitch, no pressure, just the two of us making sure this is the right fit for both of us!
How does applying work?
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Yes, two payments of $2,600 or you can choose a plan using Klarna or Afterpay.
Is there a payment plan?
Get in Touch
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It's not about size, it's about substance. A thousand true readers can fund a founding launch. We work with what you have and build from there.
What if my audience feels small?
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Because the work happens between the calls, and because I build containers that protect creative energy, yours and mine. You're never left alone: I'm in your pocket on voice notes the whole time.
Why every other week?
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Not at all! Writers, podcasters, designers, creative founders are welcome. If you've already started building a body of work and an audience, this is for you.
Is this only for visual artists?
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The Ecosystem Session: we map everything you've built and find the fastest honest path to revenue inside it. You'll leave with your 90 day plan.
What happens on the first call?
Applying starts with a conversation, not a pitch. If it's not the right fit, I'll tell you, and point you somewhere better.
Ready when you are.
WITH YOU EVERY STEP
Ekaterina Popova is a certified master coach, author, and founder of Create! Magazine, where she has spent over a decade building platforms that help creators turn their expertise into thriving businesses. She works with clients 1:1 and through group programs, applying NLP, EFT, and subconscious reprogramming to help them move past what's holding them back and build careers and lifestyles on their own terms.
Ekaterina is the co-author of two bestselling books and the founder of the Create! Collective membership, premium courses, and the Create! Podcast, alongside a magazine and daily content platform reaching a global audience of creators and entrepreneurs. She has built her own multi-six-figure business from the ground up, without a traditional roadmap, and now teaches the systems and strategies that made that growth possible.
An internationally exhibited painter with a Bachelor's in Fine Art from Kutztown University, Ekaterina brings a rare combination of creative practice and business acumen to her coaching work. She has been featured in The New York Post, Colossal, Philadelphia Inquirer, Monocle 24 Radio, The Jealous Curator, and more.
Entrepreneur and Certified Coach
EKATERINA POPOVA
